What we do

Drinks Brand Consultancy and Activation

We’re the drinks experiences experts. And we know how to create love for your brands. We give people awesome experiences with drinks that they never forget. We do this by collaborating with the very best in the industry, sharing knowledge & skill to build advocacy.

Light up your Brands

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Frankie Walker takes the lead on Drinks Brand Consultancy & Activation. Frankie’s 25+ years industry experience, with almost 15 of those in FMCG marketing & activation, gives us a deep understanding of how to bring your brands to life. 

We’re 100% focused on nailing the brief to make your brands stand out and be memorable above all others. To start a conversation about your brands & how we can help bring them to life, email frankie@blackpineapple.co.nz

Our values

Why work with us?

What sets Black Pineapple apart is that we are 100% focussed on drinks & drinks brands – no distractions.

WE’RE THE BEST IN THE BUSINESS
Our expertise, knowledge and creatively is second to none.
WE’LL EMBRACE YOUR BRAND
Our team of passionate experts mean your brands are showcased 10/10 every single time.
WE’RE AGILE, EFFICIENT & COMPETITIVELY PRICED
We’re small, hungry for work & don’t make you pay for our MD’s business lunches.
the-brief
strength

Why us

What are our strengths?

Nailing the brief

You only need to brief us once. That’s because we understand the world of drinks marketing & execution better than anyone .

Creative and Experiential

We curate Elevated Drinks Experiences that your audience never forget.

We're Experts not Generalists

No one cares more about drinks than we do. We make sure your brands get the attention & respect they deserve.

WE CREATE MAGIC WITH DRINKS & BRANDS

We love to educate, inspire & delight.

What we take care of

What we take care of

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Campaign Management

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Drinks Concepts

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Drinks / Bar Theming

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Staff Training and Education

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Kit, Ingredients, Procurement

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Staffing with experts

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Bar & Equipment hire

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Pack in / Pack out

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Event Execution

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Event and Duty Managers

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How we do it

Activation Process

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Brief
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Concepts
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Sign Off
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Plan
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Execute
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Review

Brand Activation Examples

Bacardi Mojito lead bar campaign

We partnered with Bacardi to help them create a huge impact with their Bacardi Mojito lead bar campaign.

We lead the sell-in process with their 5 hero accounts, conducted Bacardi / Mojito skills & advocacy training for 60 front-line staff & ran a mystery shopper program to keep the staff motivated & the mojitos flowing. We created bespoke mojito twists to inspire the venues (and for them to use on menus). We were the first port of contact for the campaign, freeing up valuable sales & marketing time for Lion, and lending real expertise to the participating accounts & their staff.

The results were outstanding, with over 5,500 mojitos sold across the 1 month promotional period, an uplift of over 800%.

The support towards the activation has been pretty incredible, the training provided by you was super beneficial to the staff to help them understand the product and the story of the cocktail.

Rafael Mendoza, GM HI-SO Bar

VIP at the ASB Tennis Open. March 19 – VIP at Urban Polo – Auckland 

We partnered Heineken this Summer to help bring their VIP bars to life . Heineken wanted skilled bartenders to make drinks & host VIP customers at their Heineken bars at these premium events. Our team hosted, made cocktails and poured perfect pints for hundreds of key clients at these top-shelf events.

Leftfield Rose Summer 2019 

Leftfield asked us to create the ‘New Frose’ of Summer 2019 to excite key on premise accounts and customers alike. We worked closely with their Hawke’s Bay wine makers to create a shortlist of signature Leftfield Rose serves which were then shortlisted to a simple but delicious mixed drink to impact awareness & sales.

We ran a cocktail masterclass with the Auckland based wider Villa Maria marketing team of 25, where we shared our insights on taste, flavour and balance, and then the team created their own serves.